Next Stop: Canada
Harness the Power of Canada
A Warm Welcome from the Landsby Team!
Like you, we at Landsby are passionate about showcasing the very best of Canada, as recently featured on Open Jaw. We understand the dedication and expertise you bring to crafting exceptional travel experiences. This resource is built specifically for travel professionals like you, offering inspiring content to help you and your clients discover the heart and soul of Canada.
Positioning Canadian Travel for Canadians
A renewed sense of national pride is shaping consumer choices across Canada, and the travel industry is no exception.
Emphasize the "Buy Canada" Movement
Encourage clients to book travel that supports small, local tourism businesses and invites them to explore communities in a way that will have a positive impact on the Canadian economy.
One excellent example of an itinerary that supports this sentiment is the Aurora Borealis Adventure, a 4-day northern journey to Whitehorse.
CMH Summer Adventures: Bobbie Burns Hiking Lodge – Mt. Nimbus Via Ferrata
CMH Summer Adventures: Bobbie Burns Hiking Lodge – Mt. Nimbus Via Ferrata
Showcase Unique Canadian Experiences
Canada has a huge diversity of experiences from coast to coast to coast. It is easy to tailor experiences for each type of client, whether they are retirees looking for a city stay or a young family wanting adventure.
Signature Canadian Experiences are proven travel experiences that highlight the best of this country.
Destination BC/Grant Harder
Destination BC/Grant Harder
Leverage Storytelling
The best travel experiences are those that bring connection to people and place. Canadians across the country have incredible stories to tell. Platforms like Northern Soul Magazine, Landsby's in-house seasonal publication, are a great way to leverage the power of storytelling to encourage travel to lesser-known destinations.
Photo credit: Benjamin Hutton Photography
Photo credit: Benjamin Hutton Photography
Think Outside the Box
Ask anyone what they know about Canada and you'll likely get answers about Niagara Falls, Banff, or one of the country's large cities. But Canada has so much to offer beyond the big tourist areas.
Lesser-known destinations, such as Saskatchewan, are a prime example where incredible experiences await those who think — and travel — outside the box. See below for examples of some of the experiences awaiting your clients in Saskatchewan.
Selling Canadian Travel to International Visitors
Highlight Canada’s Authenticity
Canada's tourism sector is filled with small operators who offer authentic and immersive experiences. One unique itinerary that we love to share is a 12-day Western Canada: Mountains, Lakes and Coastal Lodges trip that takes in the beauty of two provinces in one epic road trip.
Market Canada’s Natural Wonders
Canada is the second largest country in the world, with a varied landscape that allows for stunning outdoor adventures of all types and in all seasons, such as viewing Northern Lights in the winter or fall foliage in the autumn. One of our favourite ways to get into nature is through this wild life tour.
Canada as an Eco Destination
Global travellers care about the environment and so do Canadians. In fact, Canada excels in eco-tourism. Promoting eco-focused trips to international travellers is a great way to showcase the country. One great example is this 4-day retreat in the Quebec countryside.
Unlocking Canada’s Seasons: Selling Year-Round Travel Experiences
Think Canada is just a summer destination? Think again.
Banff National Park in the winter light. Photo: Lauren Bath @laurenepbath
Banff National Park in the winter light. Photo: Lauren Bath @laurenepbath
Winter
Winter in Canada beckons travellers looking to escape the ordinary. Skate on a frozen lake in the Canadian Rockies, see the Auora Borealis dance in the dark skies or enjoy a cozy getaway in the snow-covered boreal forest. Winter often means fewer crowds, so bundle up and enjoy the icy beauty.
Cherry blossoms in the spring in Vancouver. Photo: Destination BC/Nina Vis
Cherry blossoms in the spring in Vancouver. Photo: Destination BC/Nina Vis
Spring
Spring in Canada brings with it maple syrup, budding trees and bursts of colour. It is a perfect time for wildlife adventures, Aurora viewing and exploring the outdoors. It is also a great time to book city stays before the rush of summer travel. Spring varies throughout the country.
Paddling on Lake Ontario, near Toronto. Photo: Destination Ontario
Paddling on Lake Ontario, near Toronto. Photo: Destination Ontario
Summer
Long days and warm temperatures characterize summers in Canada. It is the perfect time to plan a trip: go on a road trip to one of Canada’s coasts, learn to paddle along a heritage river, hike the gorgeous mountains or opt to explore some of Canada’s beautiful cities. There’s no shortage of things to do.
Quebec’s Parc national de la Jacques-Cartier, photo by Callum Snape/Bonjour Quebec
Quebec’s Parc national de la Jacques-Cartier, photo by Callum Snape/Bonjour Quebec
Fall/Autumn
Between the warm days and the brilliant colours of the changing leaves, there’s a lot to love about autumn in Canada. Try a cozy retreat in the woods, go on a hiking excursion in the mountains, or head across Canada on a train ride of a lifetime. Fall is the perfect time to plan a bucket-list adventure.
Capitalize On Canada
Why Look Abroad? Canada Has It All. The following destinations are just a few of the examples of incredible experiences you can find in Canada.
Photo: Destination Canada
Photo: Destination Canada
Gros Morne National Park
Newfoundland's Gros Morne National Park is a UNESCO-recognized World Heritage Site and home to 2000-foot cliffs, cascading waterfalls and one of the only places in the world where you can walk on the earth's mantle. This national park is well worth the visit.
Photo: Tourism Saskatchewan/Carey Shaw
Photo: Tourism Saskatchewan/Carey Shaw
Little Manitou Lake
With a salt content that's three times as high as the ocean, Saskatchewan's Little Manitou Lake is nearly as buoyant as the Dead Sea. Visitors can enjoy the therapeutic properties of the water while taking in the beautiful prairie skies.
Photo: Destination Canada/Brian Caissie
Photo: Destination Canada/Brian Caissie
Tofino & Pacific Rim
Facing the wild Pacific ocean, Tofino and the Pacific Rim of Vancouver Island are a paradise for those who love big waves. This location has incredible fishing and access to one of the world's most spectacular temperate rainforests, the Great Bear Rainforest.
Photo: Travel Manitoba
Photo: Travel Manitoba
Yukon, NWT & Churchill
Canada is blessed with breathtaking night skies and our northern regions are perfectly positioned to see the Aurora Borealis, the Northern Lights. Read our Guide to the Aurora to learn more about the top destination for Northern Lights viewing.
Photo: Destination BC/Grant Harder
Photo: Destination BC/Grant Harder
Haida Gwaii & BC Coast
Often referred to as the 'Galapagos of the North', Haida Gwaii sits off the coast of British Columbia. The entire coastline is rich in biodiversity and natural beauty. Learn more about the region in this article from Northern Soul Magazine.
Video: Destination BC
Video: Destination BC
Train Journeys with VIA Rail
The Ultimate Rail Journey Aboard the Canadian
Experience the breathtaking beauty of Canada on one of the world’s greatest train journeys. Travel between Toronto and Vancouver on VIA Rail.
French Flair & Coastal Charm: Halifax-Montreal
This journey takes less than 24 hours but transports you nearly 1350 km from the Atlantic Ocean to the shores of the St. Lawrence River.
Iconic Canada: Rockies, Rails, and City Lights
Explore the wild beauty of Jasper and Banff, then set off on an iconic train adventure to Toronto. This 10-day trip includes a visit to the Columbia Ice Fields.
Vancouver & the Rockies: Luxury Winter Getaway
Mild coastal weather, a stunning train ride through the mountains, epic Rocky Mountain views and luxury hotels make this an incredible winter escape.
Eastern City Lights: Toronto to Quebec City
Embark on a rail journey through some of Canada’s most iconic cities. Travel from Toronto, the largest city in Canada, to Ottawa, the nation’s capital, and continue to dynamic Montreal and charming Quebec City.
Canadian Pacific: Rockies to Vancouver by Rail
See all the highlights of the Rockies in one compact trip. Embark on an 8-day journey through stunning Western Canada, beginning in the foothills of the majestic Rocky Mountains and culminating on the Pacific Coast.
Grand Hotels of the Canadian Rockies
Some say the Canadian Rockies are best viewed with a fresh dusting of snow. Skip the crowds and the peak-season rates as you cozy up in Canada’s top luxury mountain resorts on this 7-day winter getaway.
Quebec Winter Getaway with Hôtel de Glace
Experience a magical Québec winter on this 7-day rail trip, featuring Montreal, Old Québec, and an unforgettable overnight stay in the Ice Hotel. Located just outside Quebec City, the Hôtel de Glace is built from ice each winter.
FAQ for Advisors:
Q: What is the purpose of this page for travel advisors?
A: This page is your dedicated resource to learn how you can effectively promote and sell Canadian travel experiences to your clients, leveraging the opportunities highlighted on Open Jaw. We aim to provide you with the tools, information, and support you need to confidently offer and create memorable Canadian journeys, and we invite you to contact one of our advisors to plan the next Canadian trip for your clients.
Q: How can Landsby help me as a travel advisor?
A: Landsby offers a variety of resources and support to help you, which may include:
- Inspirational Content: Discover unique Canadian destinations, experiences, and itineraries to inspire your clients.
- Product Knowledge: Gain insights into specific Canadian travel products and offerings.
- We are your partner: Does your client want to discover Canada? Let us provide you with a pre-set itinerary or custom trip ideas.
Q: Do you offer commission structures or preferred partner programs for travel advisors?
A: Landsby offers commission on most Canadian experiences, and we can also provide net pricing for custom quotes.
Q: What are the immediate next steps I should take?
A: We recommend the following:
- Explore the Resources: Take some time to browse the content and information available on this page and across Landsby
- Create an account/Join our mailing list: Stay up-to-date on the latest Canadian travel news and opportunities from Landsby:
Q: How do I get in touch with the Landsby team for further questions or support?
We're here to help you succeed!